Wednesday, July 16, 2008

Search Engine Optimisation

I get people asking me what the secret to search engine optimisation is. I simply tell them to give the search engines what it wants.

Search engines want to delivery the most relevant search results to users with websites that have good relevant content and where that content's credibility has been verified. That's it. Some people get so caught up in the details that they sometime can't see the forest for the trees.

Search engines mainly determine a websites content relevancy by what keywords are in the title, meta description and body content. And it's credibility is rated in simple terms by how many links are going into it and what keywords are being used in those links.