Local Time Zone in Google Analytics

For those who were lucky enough to get a Google Analytics account you may have noticed the new option available to set the local time zone. The only exception to this is if your Analytics account is linked a Google Adwords account.

Still this is a huge step for anyone living outside the US.

Google to offer Dayparting and Scheduling controls

The cat is out of the bag. An article on Search Engine Watch has reported that Google will offer Dayparting and Scheduling controls in the coming weeks. So now I am allowed to talk about it.

Basically what this means is that ads can be set to appear at certain times of the day and on chosen days. This gives greater control to the advertiser to tweak their campaigns much like TV ad scheduling.

I suspect more features will be announced closer to the launch.

Google Trends

There is a new tool in the Analytics space, Google Trends . It lets you slice and dice keyword stats by region and also allows for comparisons between different keywords.

I was playing around with the keyword "belly dancing" and was surprised that Australian cities rank quite highly in the top ten. That makes me wonder if Google is also taking into account where the users ip address is.