Google to offer Dayparting and Scheduling controls

The cat is out of the bag. An article on Search Engine Watch has reported that Google will offer Dayparting and Scheduling controls in the coming weeks. So now I am allowed to talk about it.

Basically what this means is that ads can be set to appear at certain times of the day and on chosen days. This gives greater control to the advertiser to tweak their campaigns much like TV ad scheduling.

I suspect more features will be announced closer to the launch.