Tracking results

It never ceases to amaze me that there are commercial websites out there that still don't track what the site is doing. Maybe that is still a hangover from the good old days of brand advertising where if sales increase the ads must be working.

If anything internet marketing is more related to direct response ads, even more so with pay per click advertising. With PPC you want to know which keywords are producing sales, not just click throughs. Google adwords even makes this easy for you by providing code to insert in your success response page to make tracking easy.